Sometimes it’s not about how many people you reach, it’s about who you reach.
Sometimes it’s not about how many magazines you’re in, it’s about which magazines you’re in.
Click here for our rate card and ad specs. NEW SIZES AVAILABLE!
If you’re a nonprofit heritage, arts, or education organization and would like to know more about how to become an Organizational Partner, click here.
Unique in the state for its niche crossover arts and heritage focus, Connecticut Explored (formerly Hog River Journal) is a quarterly magazine that explores Connecticut’s rich history and cultural heritage, revealing connections between our past, present and future.
A niche publication, CTExplored reaches affluent, educated, culturally active adults who are interested in Connecticut’s heritage, historic architecture, preservation, decorative arts, and antiques.
- Our reader research reveals that CTExplored’s audience is highly educated and affluent. The median age of our readers is 49, two-thirds have at least a college degree, and one-third of CTExplored’s subscribers live in towns with average household incomes greater than $100,000.
- Age and affluence drive how and where our readers spend money. Market data suggests that CTExplored’s audience is far more likely to travel, attend cultural events, own investments, spend on significant home improvements, and purchase luxury items.
- CTExplored has grown beyond its core Greater Hartford audience to engage readers in every town in Connecticut, which provides our advertisers with expanded opportunities and greater reach.
- Our subscriber base is loyal and growing. In our 8th year of publication, we reach 3,600 subscribers whose high renewal rate demonstrates their loyalty.
- We reach an additional 1,400 households chosen from among the donor and member lists of Connecticut’s premier cultural institutions—a constituency you can’t reach through any other publication.
- The remaining copies of our print run are sold at museum shops and bookstores, or distributed via special partnerships with arts and culture organizations
- Over the course of a year, our print run of 6,000 copies reaches 25,000 affluent, well-educated, culturally-oriented readers.
Readers and advertisers value what CTExplored has to offer.
- Ads in CTExplored aren’t lost in clutter. Every page of our magazine is complemented by strong visual design and bold use of color. Our ad pages are limited, and we design them as thoughtfully as we do the stories they frame.
- CTExplored is well read; ads are not perceived as an annoyance. Almost two thirds of our readers say they “thoroughly read most articles,” and 94% tell us the amount of advertising in CTExplored is “just about right”.
- Every ad has a long shelf life because readers tell us they keep their copies and return to CTExplored’s pages again and again.
- Our brand can enhance your brand. CTExplored is a nonprofit magazine with organizational partners that include the Connecticut’s leading arts, cultural, historical and educational institutions.
Call Diane Pflugrad Foley (860-216-2521) or e-mail her at ads@ctexplored.org to advertise.
Click here for our Rate Card and Ad Specs.
